Music mission to Beijing hopes to hit right note for British artists

THE British government on Friday announced a music mission to China to tap into the lucrative Chinese music market.

The government also announced financial grants as part of a music exports growth scheme to help promote the rising music stars of the future.

A spokesman for the Department for International Trade said: "British artists currently make up around 5 percent of the top 100 chart entries in China and we want to help British talent access this growing market with a week-long mission in Beijing from April 24 to May 1."

The China music mission is being organized in partnership with industry bodies, the Association of Independent Music and the British Phonographic Industry, and will feature conferences, artist showcases and music company visits.

A total of just over 140,000 pounds (US$179,144) has been made available to 12 British acts ranging from singer songwriter Lucy Rose, whose songwriting started with her writing tunes on her family's piano, and Northern Irish singer Ciaran Lavery, an exciting talent from the tiny village of Aghagallon in County Antrim.

British International Trade Minister Mark Garnier said: "The UK is a global leader in the music industry -- from Adele to Ed Sheeran, music is one of our most important exports."

"We are now launching our music mission to China so we can tap into the lucrative Asian market as part of an outward looking global Britain. Alongside this, we are targeting grants at the musical stars of the future who will hopefully follow in the footsteps of the big names who have led the way in our export successes."

Emmy Buckingham, international manager at the Association of Independent Music, said: "We are encouraged by advances in Chinese copyright law which are creating valuable market opportunities. This trade mission comes at an opportune time to equip British music companies with the vital intelligence and contacts they need to develop their business in this complex region."

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