PRADA is to open Prada Rong Zhai, on October 17, 2017, for one month as a flexible site for cultural activities.
Prada Rong Zhai is a meticulously restored historic 1918 mansion in central Shanghai, originally designed for the distinguished family of Yung Tsoong-King.
In 2011, the Milan-based global fashion brand began an epic revival of the stunning home as an emblem of Miuccia Prada and Patrizio Bertelli’s admiration of Chinese aesthetic heritage and a deep commitment to the city of Shanghai.
The mansion will serve as a unique site for the company’s diverse activities in China. The unveiling will be celebrated with an exclusive preview featuring a fashion show of the Prada 2018 Resort collection on October 12, during Shanghai Fashion Week.